As an MLM business owner, you’ll know how important it is to consistently drive customers towards your range of products or services and use all of your networking and marketing knowledge to make sales. There are lots of opportunities online to help you achieve your sales goals. Here we look at a valuable marketing tool called A/B testing for streamlining your online platforms and making effective improvements to fine tune your user experience online.
Fine Tune Your User Experience
Your user experience is the experience your audience has when they visit your website or pages, including how they found your page, how long they spend browsing and how they engage with your content. Plus ultimately whether they make a purchase or not. You want this entire user experience to be positive and encourage sales. But you can’t design a perfect user experience without trying out new things and learning what works for your particular audience(s). You can use analytical data to measure the impact of your existing content and inform effective improvements to the design of your pages and build an effective user experience.
What is A/B Testing?
There are plenty of plug-ins and software that allows you to A/B test your website or pages, depending on what web builder you are using. Your goal is to drive traffic to your sales platform and to efficiently convert clicks into sales. Furthermore, an effective user experience should keep your customers coming back and hopefully even more likely to recommend your MLM business, or leave positive feedback.
A/B testing, which is also known as split testing or bucket testing, is a method by which you design and compare two versions of a web page or an advert by testing them on real audiences, to see which one performs better for achieving your sales goals. A/B testing allows you to ask focused questions about changes you can make to your pages or adverts and measure the impact of each change. You can use this method to learn what adjustments improve the performance of your page, and for whom, and why. Using this knowledge you can optimise your web pages and advertising campaigns for a variety of purposes. When visitors click on your page, they will randomly be shown one or other of your designs, then your website collects data about how they behave on this page. Your metrics is the analytical data that your website collects about audience behaviour when they visit your page. These metrics compare how audiences behave differently on the two different page versions. This could be how long a visitor spends on your page and whether they click any links while they are there. This statistical analysis will help you determine which variation performs better. What you learn enables you to make good marketing decisions. This means you can ensure that every change you choose to adopt produces positive results. Your chosen goals should correspond to what you are trying to achieve.
Why Should You A/B Test?
Even if you have a range of top quality products or services, a loyal following and active social media channels, A/B testing your pages is a source of valuable insight. Making sure that your website is working efficiently for you and tracking consumer trends will ensure you have the diligence to act upon user behaviour. Plus optimising your marketing activity online will help you maintain a sustainable income while you look at other ways to develop your MLM business, which could be anywhere in the world. A/B testing allows you to make considered changes to your user experience, whilst gathering data about the outcomes. A/B testing provides you with clear information and helps you learn how your marketing activity influences user behaviour. What you learn can help inform your design processes. Further to this, A/B testing can be used ongoing, to continually inform you about how user behaviour adapts and changes, and how best to respond. Testing one change at a time will help you pinpoint which changes affect visitor behaviour, and which ones do not. Over time, building this knowledge of multiple effective changes from consistent A/B testing will help you effectively profile your consumers, their behaviour and your marketing activity. Continually A/B testing will help you keep your marketing funnel for MLM finely tuned. Start off with some simple content marketing and then monitor your analytics to evaluate what is driving traffic to your pages, and what is achieving engagement. Adjust your processes and use the data to constantly improve. Chalk up any apparent failures to your learning process and keep getting better, whilst always building your profile and your audience. Your goal is to drive traffic to your site and then convert their clicks into sales. A/B testing over time can inform you about what content attracts more clicks and what results in more conversations. If you A/B test the subsequent landing page, you can learn what converts more visitors into customers. If each element of your marketing is working efficiently it may be possible to decrease your marketing spend, or channel your budget into achieving growth. MLM Accountant is always in hand to help you steer your business in the right direction for your goals.
What to A/B Test on Your Pages
Existing analytics from your website provide insight into where you can start to optimise your user experience. A good place to start is high traffic areas of your website. This allows you to gather data quickly. Another good tactic when you are starting out is to look at adjusting pages that show low conversion rates, or high drop-off rates, which means there is definitely room for improvement. Each change that you A/B test could be as simple as altering a single headline or a position of a button. Or it could be a complete overhaul of a page. It depends on how well or not your pages are achieving good metrics. The point is that you will be testing specific changes to achieve set goals. Your overall goal is to drive traffic to your site and then convert their clicks into sales. However, evaluating the user experience from how they found your page to whether they make a purchase, needs to take into consideration how the detailed design of your page affects their behaviour.
Examine Your User Experience
Examine your user experience thinking about how and why visitors arrived on your page in the first place. Did they come specifically to buy your product? You want the buying experience to be quick and easy for returning customers. However if they are new and browsing, how easy is it for them to find the information they need? A/B testing over time can inform you about what content attracts which audiences and what results in more conversations. Start off with a control page and then make a simple variation to assess how this affects audience behaviour. Perhaps you provide a lot of information about your products, but metrics show you that few visitors read to the end. Try breaking down this information with subheadings, or moving it to a different position on your page. Test one change and then another to learn how your audiences react.
Test and Test Again
Once you have decided where you want to focus and what goal you hope to achieve, you can begin A/B testing your ideas. Start by making a hypothesis for what changes to try and how they might be better than the current version. Once you have shortlisted your ideas, categorise them in terms of potential impact and how challenging they are to implement. Examples of simple changes you can test might be the colour of a button, adjusting the order of elements on the page, hiding navigation elements, or something more custom. Use what you already know about your customers to lead your investigation. The more elements you test the more you will learn, given time. Whatever the outcome of your experiment, use your experience to inform futures A/B tests and continually optimise your user experience.
At MLM Accountants We Know How to Help You
At MLM Accountants we can help you understand the best solutions for the success of your business. All you need to do is get in contact with us at MLM Accountants. Call us today 0203 237 2927 for help and guidance.