SEO stands for search engine optimization. Using effective SEO can help potential customers find your website and your content online. When used well, SEO should funnel high quality leads towards your pages and help you close sales. SEO is basically the way in which you synchronise the information on your website with what your audience is searching for on the internet. When used effectively SEO is a fantastic way of increasing traffic to your website organically.
Climb Those Rankings
If you are not using SEO effectively, your website will only receive a fraction of the traffic that it should do. This is true no matter how well your website is designed, because of the way search engines operate and consequently SEO affects how frequently your content is seen by potential buyers and where your content appears in relation to your competitors. Here’s what you need to know to climb those rankings.
Attract Good Quality Leads Using Effective SEO
Good quality leads is the term for a visitor to your website with a high propensity to convert into a paying customer. The higher the quality of your leads, the more likely you are to make a sale. You want to cultivate your website using effective SEO to attract good quality leads. Typically a good quality lead has a strong product fit, which increases their customer lifetime value and retention. You want anyone who lands on your pages to easily find what they are looking for and to stick around long enough to engage with your content. A/B testing can help you filter good quality leads. You want quality over quantity because attracting one new customer who then goes on to make a purchase is of much higher value than a high volume of traffic to your site, but who then realise that it was not what they were looking for. This has no value at all for themselves, or you or your analytics. If your analytics is showing you this, then you need to adjust your SEO.
Use Keywords for Effective SEO
Keywords are words or phrases related to your products or services. You want to use keywords that are most relevant for your business across your website to help customers find your content. As with most marketing tools, research is key to making good choices. You can use online tools to help you or you can employ an SEO specialist. As an example, keywords might be ‘accountant in London’ or ‘business management solutions’. Every website will have its own keywords that relate to its products and services. You should include your keywords throughout your website’s main content as well as your blog posts and social media feeds. This helps your audience to know straight away that they have landed in the right place to find what they are looking for.
Optimise Your Images
Your website and your blog posts will achieve better SEO when you upload relevant images to your pages. Images help the readability of your content, which helps to retain engagement. SEO works even more efficiently when optimise these images. Most web building platforms provide a framework for optimising images. Include as much information as you can including a relevant image title like “fitness-instructor-running” or “MLM-company-logo”. Fill in ‘Alternative text’ also known as ‘alt text’ to describe the image in a way that makes sense of that image if it can’t be viewed for any reason. Good alt text is important for the accessibility of your website, and it improves your SEO. Use your image caption to credit any sources. Always fill in as much SEO information as you can and keep it simple.
Write a Great Meta Description
A meta description is the summary that appears below your URL on a search engine or anywhere that your website is shared. It’s a depiction of circa 160 characters, that tells anyone searching relevant terms, what appears on your web page. This tells them what to expect when they click through to your site. This will help them decide whether they choose to click your site, or choose another. This means that a meta good description is a powerful tool and also one of the most visible in your tool kit. The ideal length for a meta description is between 100-160 characters. This means that your meta description is more likely to be displayed as you intend by search engines. You want to lure the audience to click on your site. However you also need to authentically portray the content of your pages. Try to include relevant keywords. A good meta description is the first thing that audiences will read about your site. It’s also pretty much the only opportunity to occupy Google real-estate for free and a good meta description achieves great, organic promotion. So it’s a valuable part of using effective SEO.
Avoid making or using redundant tags, meaning tags that are too similar. For example, you don’t need to tag both “SEO” and “Search Engine Optimisation” because they are the same thing. Suppose SEO is searched for 100-300k times a month, compared to Search Engine Optimisation only getting 10-30k monthly searches. Use this knowledge to make informed decisions and target your SEO. Use Tags Consistently. If you create a tag for a specific topic make sure you continue to add that tag to blogs that also cover that topic. Don’t create tags that are so specific that you never use them again. Keep your tags to a minimum between 2 to 4 is plenty.
Conduct regular reviews to check where you are ranking for certain keywords. You want your website to be shown within the first few results of a related Google search. using effective SEO will help you move up the ranking, but you will need to regularly review your activity and watch the competition to maintain Google ranking. Fix any issues on your website. A non-responsive website, broken links, slow load times or copied content are some of the issues that could cause poor ranking. Further to crawling for information, search engines analyse how long the user spends on the website to gauge whether it was truly a helpful result or not. Web pages that perform badly put your audience off very quickly and this affects your website’s bounce rate. This will undo any of your hard work on SEO. Staying on top of SEO gives your website the best chance of attracting potential buyers.
At MLM Accountants We Know How to Help You
At MLM Accountants we can help you understand the best solutions for the success of your business. All you need to do is get in contact with us at MLM Accountants. Call us today 0203 237 2927 for help and guidance.