A great way to engage customers and provide great communication about your products or services is to publish your own MLM newsletter. A regular newsletter can offer your client base a lot of added value and key information.
What is an MLM Newsletter?
Your own regular MLM newsletter should contain up to date, useful information related to your MLM business. This could be sent to your client base via email. Mailing a print copy is possible but comes with added costs. Your newsletter doesn’t need to be a long document, as long as the content is valuable to your readers. Try to be consistent with the length of your regular MLM newsletter and the formatting. This way your readers know what to expect and are more likely to keep reading your latest published MLM newsletters.
How to Build Your MLM Business With a Newsletter
Readers value free information about subjects that interest them. Sharing good information with your own MLM newsletter demonstrates that you are an authority in your field. Your MLM newsletter is also an opportunity to communicate your personality and compliment your MLM business branding. Make sure your readers will feel like they are getting to know you via your MLM newsletter. This is a valuable form of building traits and credibility. One of the most valuable assets of a newsletter I’d building your mailing list. If you change MLM brands further down the line or even change social media accounts, you can still reliably take your newsletter mailing list with you.
Decide Your Theme
Make sure your theme fits within the interests of your target market. This could be health, fitness or beauty etc. The key is to pick a theme that you will enjoy writing about and you can create plenty of content for. Ideally this will directly link to the core focus of your MLM brand’s products or services.
How Often Will You Write?
How often will you send your newsletter? This will partially depend on your time available and how long you intend your newsletter to be. A regular frequency works best whether that is once a month or more frequently. Remember a regular MLM newsletter is separate from advertising and marketing campaigns. A newsletter is about providing additional information and context to your readers.
Print or Digital?
There is an argument that a printed newsletter mailed to your client list will have more likelihood of being read. That said, email newsletter platforms can provide you with analytical data in the form of tracking opens, clicks and engagement. The other advantage of a mailed MLM newsletter is that it may spend longer in front of your clients and possibly be re-read. An email will quickly sink down the list behind other newer messages. The main thing is to publish great content in either case.
Writing Your MLM Newsletter
You have some choices about writing your MLM newsletter. We’ve mentioned choosing a theme that you will enjoy writing about. However you could outsource writing to a copywriter or marking assistant. Make sure to provide them with a good brief and a template of what you are expecting. It’s important to stress that your newsletter is not one big sales pitch. Added value means that at least 80% of your newsletter should be educational and the remainder can be used to link back to your MLM brand and what you are selling. Be punchy, offer regular features and keep some personality to it.
Decide who will receive your newsletter. Is this something you will offer to all your existing clients? This is a great way to inform existing clients about new developments in your field. How will you attract news readers? Consider having a sign up page on your website. This capture page can give a brief overview of what your newsletter features, indicate who your target market is, and possibly feature a few back issues. Alternatively this could be something you feature or refer to in regular blog posting. Your capture page needs a sign up form for new readers to enter their details to receive your regular MLM newsletter.
The purpose of your newsletter is to attract subscribers who will engage with your marketing content. This is why you need to think about how you will promote your newsletter. Design a marketing plan with this in mind. Your newsletter forms part of your marketing activities and should be used to add value and represent your personality moreover than just your MLM brand. Make sure that your sign up form is very obvious. You want to direct visitors to your website towards your MLM newsletter, so you could even include the sign up form in more than one place. If you have convinced them that you are the business they are looking for, make sure you capture that. If you are marketing on social media, be sure to mention that your audience can find out more by signing up to your newsletter. If you are running physical events perhaps have some flyers printed to promote your newsletter, or even the latest print copy available to get your audience hooked. New clients love free information. Of course word of mouth is still always the strongest form of promotion, so make sure you mention your MLM newsletter in conversation, without overdoing it.
Mail Your MLM Newsletter
Lastly, mail your newsletter and keep it regular. You may be sending your newsletter out many times before it starts to gain traction so be patient, this is normal. Don’t let low reader numbers put you off. When you do pick up readers, they will want to see that you have a healthy back catalogue. It takes people some time to know and like you and you are gaining their trust. Usually new clients will see your marketing material at least 7-20 times before they are likely to buy. Make a long-term commitment and have faith that it pays off. This is true whether you are using printed mail or email. Use a good client emailer platform to help you manage GDPR and subscribers. This can also help you time your newsletter and achieve a good rate of opens, clicks and engagement.
Respond to Feedback
Your newsletter is a fantastic place to build your MLM Business without any competition. Depending on your MLM brand, products and services, you can use your MLM newsletter to promote coaching or affiliate schemes or your live events. Be sure to make use of any customer feedback and demonstrate how responsive you are to your client base via your MLM newsletter.
At MLM Accountants We Know How to Help You
At MLM Accountants we can help you understand the best solutions for the success of your business. All you need to do is get in contact with us at MLM Accountants. Call us today 0203 237 2927 for help and guidance.