It’s important to be authentic when you are talking about your MLM business. Your founding story is an important part of your brand identity. There will be good reasons why you made the leap into MLM. So tell your brand story in a way that resonates with your client base, to help them understand your brand, your products and you.
How to Tell Your Brand Story
As an MLM business owner you will no doubt be brimming with drive and passion.
Starting an MLM business is a life change to be proud of. Sharing your personal story requires balance. You certainly want to share your personal journey and the power of your decision making, but equally think about how this is going to help you reach your target audience and back up your faith in your MLM brand and your actions going forward.
Keep it Simple
You are not aiming to tell your life story here. It may feel difficult to convey the gravity and nuance that is so important to you in this journey of a lifetime. The simple answer is – don’t. You want to create a story arc here. A very simple start to finish narrative that only really aims to answer the question: why and how am I here now? Stick to the most important details, this is your beginning, your origin story. Keeping this part of your branding very simple will help you be relatable for your audience. If it helps you to figure out your identity within this, starting by noting it all down and looking for where you can simplify this down into a more generic format. Imagine summing up your story in a simple headline. You will have plenty of opportunities to fill in the small and magical details in your future communications.
Where to Start
Whether or not you find it easy to tell your brand story, one way to get started is by describing a problem and then explaining how your MLM business offers the solution. After you name the problem and your solution, you can then decide which details to include, or save for later. Telling your brand story comes down to expressing why you started your MLM business, and how it can help others. Maintain authenticity about the highs and lows of your brand story as well as your plans for the future. Overcoming hardship often resonates the most with your audience, as long as it is honest.
Tell the “Why” in Your Brand Story
What makes the difference between a brand story and an inspirational brand story is in the “why.” Your reasons why will usually lie at the heart of your MLM business’s brand story and your overall purpose and mission. Identify the problem, name the solution, then the why is your turning point. This is your own personal “why” for starting your MLM business. By sharing the why of your mission, and how it’s important to you, the values of the brand can be communicated effortlessly, with care and intention.
Be Assertive
This is your story so be confident in your truth. Sharing your personal brand story can make you feel vulnerable at first, but told with confidence this will mean a lot to your audience. Be both honest and specific, put out the brand story you want to be shown without leaving ambiguity for your audience to speculate. Any good narrative requires some authority. After all you know your brand story the best, so be bold and share your intentions with confidence and clarity.
At MLM Accountants We Know How to Help You
At MLM Accountants we can help you understand the best solutions for the success of your business. All you need to do is get in contact with us at MLM Accountants. Call us today 0203 237 2927 for help and guidance.
