Marketing MLM with Facebook Business is a powerful tool for the successful Multi Level Marketing business owner. When you know how to use it, Facebook allows you to reach a very many potential customers. Your MLM business will thrive with an effective Facebook marketing strategy driving traffic to it. Once you have learned the fundamentals in this guide, you will enjoy maintaining your page and watching your engagement grow with your growing knowledge of your MLM brand, your client base and tweaking your marketing strategy with the use of Facebook analytics.
MLM Brand Image
To get started marketing MLM with Facebook Business, you will need to create a Facebook business page that accurately represents your MLM brand, your products or services, and the values and vision of your personal MLM business. Follow Facebook’s easy to use prompts to get set up. You want your page to attract attention and instantly communicate exactly what your MLM business is all about. The aesthetics of marketing MLM with Facebook Business are all important online. You only have a fraction of a second to hook the audience scrolling by. If the way your business looks online isn’t capturing their attention in an instant, then you are not yet marketing MLM with Facebook Business effectively. The first rule is to take great photos. Think carefully about framing simple shots. Your phone is good enough quality. Make sure you have good lighting and framing. Think about how your page looks. You want everything on there to look professional and attract an audience who are likely to match your brand and buy your products. Try to stick to a brand identity that you have carefully considered. Using social media for MLM effectively is a huge asset to managing marketing MLM with Facebook Business. What you need to focus on is achieving good engagement.
Achieving good engagement by marketing MLM with Facebook Business successfully, not only brings traffic to your page, which you can convert into click-throughs, it also provides you with professional credibility, and a busy channel to promote your products. Think about what types of posts you are going to share. This will be informed by your MLM brand, perhaps you are going to post about lifestyle, health or fitness. Think about what these audiences want to see and what they interact with. Try interacting with other MLM brands so you can analyse the audience experience. Think about what you liked and what you didn’t like and what would you improve? Try to join a few industry related Facebook groups so you can research what type of content gets effective reach with your target audience. What type of content is getting shared and commented on extensively? Then you need to figure out your own way of creating this type of content for marketing MLM with Facebook Business. Come up with a group of post types you feel happy with. This could be a blend of videos and inspiring quotes, or your own MLM business blog accompanied by sharing your business activity – happy customers for example. Another avenue is sharing external content. This can work effectively if it directly plugs you into a bigger trending theme, but for simpler things like quotes and memes, consider taking inspiration and making your own. Having your own original content shared by others is more effective for marketing MLM with Facebook Business than passing on somebody else’s work, which they have likely watermarked. You need to decide on your own perfect marketing mix and then keep regularly posting and stagger your different types of posts. Work within a framework which you have decided to keep your page looking fresh and showing a balance of different content.
Share Wisdom with Your Followers
A great way of generating genuine and far reaching engagement by marketing MLM with Facebook Business is to share helpful information. This will encourage more people to follow you and keep coming back to your MLM businesses page for more. As well as spending more time on your page’s posts if you are sharing great content, followers will naturally comment on and share your post which achieves excellent organic reach at no cost. You can share interesting facts and figures about the products you offer, manufacturing insights, data about consumption, etc. A fashion MLM brand could compare new trends or share styling tips.Tie this into your brand identity – this could be green credentials and tap into good news stories about environmental protection or perhaps it’s a lifestyle brand whereby you can share good skincare regimen habits, which provides wrap around information for your products. Adding original imagery, audio or video to your posts will help increase engagement. Bare in mind if any music is audible in your videos that you are not licensed to use, Facebook may remove or edit your video.
Ask Interesting Questions
Another fantastic way to boost engagement on your MLM business Facebook page is by posting videos that ask questions for your followers to answer in the comments. If your MLM brand offers travel essentials, you could start by asking your followers what their favorite holiday destinations are. You could try asking after the most romantic holiday moment, most embarrassing, or what can’t you leave home without? Audiences love to compare stories that make them either laugh, share good advice or remember good times. Upload your own, original videos directly to your Facebook business page. Sharing a YouTube link for example does not directly encourage viewers to comment directly on Facebook, which is what you are aiming for to boost engagement. It’s also not in Facebook’s interest to direct users away to other platforms, so they will restrict your videos’ reach if the content is shared from external sources. This shouldn’t stop you sharing external source material if it directly helps your business activity, but it won’t encourage engagement in Facebook, so consider this when you are planning marketing MLM with Facebook Business.
Retargeting is a really effective marketing tool made very powerful and easy to use by Facebook’s analytics. Retargeting starts with finding people who have engaged with your MLM business. Simply place the Facebook pixel on your website and then re-target ads to people who have already visited your website. Facebook’s Business Support pages explain: “The Facebook pixel is a small snippet of code that you, your website engineer or a Facebook Business Partner can paste in your code. It tracks the people and the types of actions they take when they engage with your brand, including any of your Facebook ads they saw before going to your website, the pages of your site they visit and the items they add to their baskets.” Find out how on Facebook’s Business Support Pages.
Target Lookalike Audiences
Another exciting function you will find when marketing MLM with Facebook Business is targeting lookalike audiences. If you upload all of the emails from your customer mailing list to Facebook Business, they will generate a list of people who are similar to your existing customers to show ads to. This is called a lookalike audience. Facebook tells us: “When you create a Lookalike Audience… we identify the common qualities of the people in it (for example, demographic information or interests). Then, we deliver your ad to an audience of people who are similar to (or “look like”) them.” You can choose other sources of this information as well. A Facebook pixel provides a stream of incoming data from which to create a lookalike audience profile. “You can choose the size of a Lookalike Audience during the creation process. Smaller audiences more closely match your source audience. Creating a larger audience increases your potential reach, but reduces the level of similarity between the Lookalike Audience and source audience.” This is a powerful tool for marketing MLM with Facebook Business that can help you enhance awareness of your MLM brand and reach many more potential new customers and boost engagement.
A/B Test Your Facebook Advertising Campaigns
A/B testing is a really nifty way of testing advertising methods to see which ones are performing the best and then make adjustments that will bring you the most traffic. Tests you can run could be alternate imagery, text, or call to action, like buttons or links. This method allows you to keep your advertising on point and avoid wasting your marketing budget on ineffective advertising. Remember not to make changes to an existing advertising campaign while it’s live, as this will contaminate the data. Run it for as long as you are happy – once you feel like you have some useful data, finish that campaign and begin the test with alternate versions. A/B testing enables data-informed decisions that shift business conversations from “we think” to “we know.” By measuring the impact that small changes have on your metrics, you can ensure that every change produces positive results. In an A/B test, you should modify an advertisement you have already used by creating a second version, with one small variation. You can make multiple versions, each with one variation from the original. You want to measure how each adjustment affects your metrics, so it is best to only make one variation on each new version. Once you have your results, take a successful version and test variations on that, which you have learned from other versions are also providing good engagement, until you home in on a good formula. Each change can be as simple as a single headline, or button, or a complete rebranding. Half of your traffic is shown the original version of the page (known as the control) and half is shown the modified version of the page (the variation). As visitors are served either the control or variation, their engagement with each experience is measured and collected in an analytics dashboard and analysed through a statistical engine. You can then determine whether changing the experience had a positive, negative, or no effect on visitor behavior. The next step is to make custom landing pages on your website for your Facebook ads.
Use Individualised Landing Pages
Consumers want to feel confident that they are making a good buying choice. The faster you can convert visitors into buyers marketing MLM with Facebook Business, the better this is for your MLM business. You want any click-throughs to find what they are looking for instantly, without too much clicking around. For this reason sending paid traffic to your businesses homepage is not always the best way to convert followers into paying customers. Instead, create custom landing pages for your advertisements based on what they say so that you can target your messaging to each visitor. For example, if your ad features a specific product on your website with a discount exclusively for Facebook followers, set up a landing page for this promotion. Or, if one of your ads features a special “Facebook Followers Only” promotion on your business’ services, create a landing page for this deal with a form for them to sign up.
At MLM Accountants We Know How to Help You
At MLM Accountants we can help you understand the best solutions for the success of your business. All you need to do is get in contact with us at MLM Accountants. Call us today 0203 237 2927 for help and guidance.