As an MLM business owner you want to be working closely with your customers and your network. Small and direct-to-consumer businesses need to know exactly what customers want, fortunately the MLM business model allows you to respond as rapidly as possible. Learning how to make the most out of customer feedback can be deeply rewarding. This is how it’s done.
MLM has the Edge for Making the Most of Customer Feedback
Firstly MLM is brilliant because you are direct selling so you form a close relationship with your customer base and your network, which is great news for making the most out of customer feedback. Your second amazing advantage is tech. There is an array of great apps that help support your MLM business, track sales, provide analytics, as well as the great features in Facebook business pages. There are so many ways to use data to help you make the most of customer feedback, either positive or negative.
User Testing
There is nothing more powerful for your business than user testing and good quality feedback. Fortunately if you have joined a superior MLM brand, much of this work will be done for you. But you can always go the extra mile and making the most of customer feedback will strengthen your marketing and selling methods. You need to consult with your customers and value their feedback. Create opportunities for them to think and feedback about your products or services. All feedback is useful and should be treated as a learning opportunity. So don’t take negative customer feedback personally, try to be thankful and keep asking questions until you find the root cause of the negative experience and look for ways to address this. Most good MLM brands offer money back guarantees on the products they are confident in. So make sure you are offering this to your customers to gain their full confidence. Remember to offer them all the accompanying information when you are marketing your products, so they are making a balanced decision. If they like your products and they feel confident in the support they are offered from you and your brand when they are shopping with you, you should find them coming back again and again and recommending you and your products, perhaps even joining the affiliate programme in your downline. Fortunately all good MLM brands know how this works so you will be supported in keeping your sample range fresh and ways to demonstrate to your customers.
Personalisation
You may worry that you are trading in very saturated markets. Especially with the rise and rise of online shopping and services. Fortunately this is why MLM stands out as a positive business model in these economic climates. Your MLM business is personal to you, so you make it your business to use customer feedback to know exactly what your customers want. Use this very detailed and targeted knowledge in your marketing methods and in predicting what your customers want. Just make sure you are giving them ample opportunity to feedback. Additionally, selling online and using analytics are each a powerful tool. Whether you have a customer base of 5 or 500,000. Each and every customer wants to feel spoken to and valued by your business. And you can do this at any scale using good branding and marketing methods. When you start out small, use your personality and build direct and reciprocal relationships with your customers. They are more likely to continue shopping with you if they feel like they are getting a totally personal experience tailored to them. Use what you learn from customer feedback to tweak your methods for marketing and social media.
Scale Up
In later stages you may find that your customer base including your downline has significantly grown. You will still need to use your personality for direct sales and mentoring affiliates in your network, but you can’t keep up as many personal connections as you have customers. This is where social media and marketing online can help you in a big way. Blogging and vlogging are a great way of keeping up the personal touches with a much wider network. Your network of affiliates and customers will be looking to you for fresh information and to keep your MLM business energised. Blogging allows you to share your content with wider audiences and this can be consumed over time, since any content you publish will remain online as long as you want it to, unless you decide to take it down yourself. A savvy MLM business owner will want to nurture the ability to take your clients with you wherever you go. Blogging is a platform that can grow with you, even if you switch MLM brands, or switch focus, you can build a following for yourself as your own brand. Focus your blog on what you know. How does your brand fit into the lifestyle you already have? What benefits do you love from your brand’s products? These simple things will be what is of benefit to the people you know. Don’t be shy to spell it out. Presume that your audience knows absolutely nothing about your products. Demonstrate how they can be used and how they form part of your daily routine. You can find out more with our Guide to Blogging for MLM.
Social Media
Using social media for MLM allows you a number of ways to ask your audience for useful customer feedback. Try out using polls to compare and contrast products and services. Ask for people’s opinions and be honest about what you find out. Audiences who feel like their input genuinely influences what you do are more likely to keep commenting and helping you out. Asking for customer feedback also generates great content. Perhaps you could stream a live demo of a few products, or create an Information video about how to use a range of products together. A great way of generating genuine and far reaching engagement by marketing MLM with Facebook Business is to share helpful information. This will encourage more people to follow you and keep coming back to your MLM businesses page for more. As well as spending more time on your page’s posts if you are sharing great content, followers will naturally comment on and share your post which achieves excellent organic reach at no cost. You can share interesting facts and figures about the products you offer, manufacturing insights, data about consumption, etc. A fashion MLM brand could compare new trends or share styling tips.Tie this into your brand identity – this could be green credentials and tap into good news stories about environmental protection or perhaps it’s a lifestyle brand whereby you can share good skincare regimen habits, which provides wrap around information for your products. Adding original imagery, audio or video to your posts will help increase engagement. Bare in mind if any music is audible in your videos that you are not licensed to use, Facebook may remove or edit your video.
Benefits of Feedback
A hive of good ideas will always give better guidance than you can do on your own. Get familiar with the ways in which your customers like to feedback. This may be different for different people so have some options. Some customers may be happy to make videos and images of themselves reviewing your products which you can use in your channels. The real benefits of customer feedback is using their input to make good choices and adjust your methods. Some of the most enlightening feedback will take place post sale. You need to know if your sales process has lived up to expectation, if so, how and if not you need to know what you can do to improve their experience and your methods for future customers. It’s common to ask
Negative Feedback
If your new customer experiences disappointment after their purchase, they’re more likely to request refunds, write negative reviews and recommend that others in their social circles purchase from your competitors. So you need to have the ability to step in at this point and find out what’s going on. Perhaps you can help them with a little more guidance, or fix a problem like damaged packaging. There may be nothing you can do. If the product is a mismatch, or doesn’t answer their needs, at the very least you need to understand why. Furthermore a sympathetic response or a simple acknowledgement could divert them away from leaving you negative feedback, which would prove damaging to future sales. While receiving negative customer feedback feels unpleasant, it is an invaluable opportunity to improve and grow your business, which is exactly what you need. Just be vigilant to keep out of the public eye as much as possible. Criticism actually provides direct and exact information about how you understand your customers’ product experience and how you can adjust your communications and improve your marketing funnel for MLM.
At MLM Accountants We Know How to Help You
At MLM Accountants we can help you understand the best solutions for the success of your business. All you need to do is get in contact with us at MLM Accountants. Call us today 0203 237 2927 for help and guidance.
