Blogging is an excellent way to build your own personal brand for MLM. A blog is a key component of an effective marketing funnel and represents the perfect online platform for MLM business owners to engage with customers and promote products. 

Blogging for MLM

A savvy MLM business owner will want to nurture the ability to take your clients with you wherever you go. Blogging is a platform that can grow with you, even if you switch MLM brands, or switch focus, you can build a following for yourself as your own brand. Focus your blog on what you know. How does your brand fit into the lifestyle you already have? What benefits do you love from your brand’s products? These simple things will be what is of benefit to the people you know. Don’t be shy to spell it out. Presume that your audience knows absolutely nothing about your products. Demonstrate how they can be used and how they form part of your daily routine. 

Marketing Strategy

Start off with a simple strategy. Think about what your blog is going to say. This is where a simple but effective marketing plan can help you a lot. Think about what you are trying to fulfil. Your experience with multi level marketing will make you familiar  with advertising goals and strategy. Work out in what ways blogging for MLM will drive traffic to your website and ultimately boost your sales. Perhaps your blog is educational, teaching your audience more about your industry and supplementing that with information about your products or how your products answer common needs within your market. Perhaps it’s a lifestyle blog, logging your real world experiences and how your products enhance your daily experiences and solve needs for you and your network. A good tip is to always write it from your own perspective. 

Promote Your Products 

As a direct marketing tool, you can promote your products. Blogging for MLM allows you to take your time and write naturally with lots of detail. This makes it a great platform to fully explain all of the benefits and uses of your products. Always use your MLM brand’s unique selling proposition (USP) to kick you off. Perhaps it’s all natural ingredients, or some heavyweight credentials for success. Use your blog to fill in the extra details around this. Remember to be clear and keep it interesting. 

Content is King

Who makes up your target audience? Make sure you are aiming your blog at this demographic. This will also be something to consider when choosing a blog platform. Take some time to research who is reading what and where. Blogging for MLM should always be relevant, well-written, and useful for your readers.

Crafting content will be your most valuable skill blogging for MLM. As you start building your blog, choose multi level marketing blog topics that align with your blog’s intentions. If you struggle to come up with relevant content, you can never go wrong with informative posts. Also known as “how-to” or “tutorial” posts, these provide consumers with valuable advice related to your industry. You may want to write your first blog post about “how to get started in network marketing.” Other great content ideas involve argumentative pieces about the industry, interviews with prominent marketers, and personal posts detailing your experience in the field. If you regularly market certain goods or services, you can also generate posts that compare product models and traits. However long or short you decide to keep your blog posts and there are no rules, nor do you need to follow a format, it’s okay for lengths to be variable, within reason. But it is a good tip to post regularly, whether that’s once a month, once a week or more. 

Choose a Platform

Now that you have some good ideas slotted into a solid marketing strategy, you will need to choose the perfect platform for blogging for MLM. You may already have a website in place. If this is the case, simply add a blog via your site’s interface. This is a standard feature for most web builders. If you are creating a new website for MLM, check to see which web builders provide this for you. If you don’t already have a website, there are lots of free blogging platforms and websites to choose from. Choose a platform that suits your needs. Maybe you’re looking for something that’s user-friendly to save valuable time, or perhaps you’re looking for something you can bring your more technical skills to. Choose a strong domain name. You can search to see if your chosen domain name is available by typing it into google. A great tip for MLM business owners is to use your own name, so you can take your clients with you wherever you go. Oftentimes, it won’t be available and in those cases you will have to get creative. Another great tip is not to namecheck your product. The aim when you make a website for MLM, is brand you! 

Design for Growth

The aesthetics of blogging for MLM is all important online. You only have a fraction of time to hook your audience. If the way your business looks online isn’t right in the flash of an instant, then despite the strength of your content, you won’t hook an audience to read the full length of your article and this is not blogging for MLM effectively. Take good photos. Make sure your product is properly lit. Additionally to good photos the overall design is all important to building and retaining a blog readership. Your design and personality online all form part of your brand and you want your readers and customer base to identify with you and engage with your content, so your design will form a big part of their decision to follow you and trust your opinions. Accessible and professional design is always the best place to start. Templates can help you save time with these decisions.

Tell the World

Populate your blog with a few good posts before you heavily promote it, so that new audiences will have some good information to get their teeth into. Do promote individual posts on your social media and tag them with relevant MLM and industry appropriate topics. Use search engine optimisation (SEO) on your blog to help readers find it. Use simple but effective keywords and keyphrase to drive traffic to your posts and use it in the page and post titles, introductions, conclusions, and body. Derive keywords that are relevant to your industry and likely to claim clicks. Include internal links in every blog post to build your post’s integrity and boost your Google ranking. Another tip is to tag your name or your business name, as this increases your online footprint and depending on your chosen platform, will aid sending readers over to your website, which is the goal. Once you do get some serious blog traffic, stay on top of data so that you know where it’s coming from and what to do with it. Analytics will give you some great insights and will help you learn how to perfectly craft your posts for maximum impact. Stay active on your blog and be sure to cross reference older posts from more recent ones. Existing blog posts are also a good way of answering customer queries online and direct new buyers into your marketing funnel.

Social Media for MLM 

Blogging for MLM creates content for your social media posts. Post segments on your social channels and direct audience to follow your blog for regular information. A new recruit may look back in time and find a wealth of worthwhile information. Maintain a professional social media presence anywhere that your consumers might see you. A blog is a great, a simple way to start doing that. Think of your blog as the roots to your campaign. One last point to make is that people appreciate personality in a good blog, so be personal and let you shine through. 

At MLM Accountants We Know How to Help You 

At MLM Accountants we can help you understand the best solutions for the success of your business. All you need to do is get in contact with us at MLM Accountants. Call us today 0203 237 2927 for help and guidance.