How to Hire a Social Media Manager 

Social media is a powerful resource. When used well, your social platforms can put you and your MLM brand in front of a huge number of potential customers, build your credibility and provide you with valuable customer feedback. However social media management can become time consuming. Outsourcing this role could save you a lot of time and effort, letting you get on with what you love doing most, spending time with your clients and promoting your MLM products and services. Here we examine how to hire a social media manager. 

Determine Your Business Needs 

Social media and best practice is constantly evolving, and user behaviour modifies accordingly, across every platform. Additionally new platforms become popular with different audiences and new facilities are added all the time. If all this dynamism sounds like too much to keep up with, a professional social media manager can be a huge asset to your MLM business. Have a think about your target audience(s). A good social media manager will be able to tell you how and where best to promote your MLM business on social media. Bear in mind that with so many platforms available, most social media managers will specialise. Discuss your goals with your social media manager to make sure they can cover exactly what you need. Think about this in terms of target audience and what you want to achieve as opposed to which platforms you are familiar with. If you want to hire a social media manager they should be able to confidently guide you in which platforms work best for your strategies, which may be different from your personal experiences online. Discuss your aims and expectations. You can agree on some key performance indicators to determine whether your strategy is working. 

Social Media Manager Role 

There is no one-size-fits-all solution when you hire a social media manager. The main condition is that you get along and you can communicate. Yet a huge help when you hire a social media manager is to identify your particular MLM business needs. The role of your social media manager is to generate leads by keeping your MLM business at the forefront of your target audience’s minds. Then you can pick up these  leads and turn them into sales. Of course the relationship is a little more nuanced than that in reality. Your social media manager can help you grow your audience, achieve engagement and build credibility for your MLM business, however these achievements will be a process and a good social media manager will employ their skills to create various forms of content to achieve your overall aims. 

Organisational Structure

If you hire a social media manager part time, discuss their availability and your scheduling expectations. There are lots of scheduling platforms available for programming social media posts in advance. You could use Facebook business which incorporates Instagram, Hootsuite and Tweetdeck for Twitter to allow your social media manager access without handing out your login details. Think about how you would like to work with your social media manager. Will they work remotely or will you provide them with a regular workspace? Discuss whether you are interested in organic strategies, paid advertising or both?

​ Depending on your marketing budget a mixture of both can be valuable. Remember to compare the success rate of each campaign to evaluate and streamline your future strategies. Talk to your  social media manager about whether you expect them to fulfil any other marketing tasks for you. Perhaps website maintenance, SEO or email campaigns. Make sure they are experienced with delivering these if so. 

Social Media Specialty 

Consider your social media manager’s knowledge or interest in your MLM products or services. Although it’s not essential that they know your business inside and out, a healthy interest provides energy to your campaigns. Lots of social media managers work within a specific niche. Exactly what you look for depends on your and your MLM business. Once again good communication and a good working relationship is your top priority. 

Job Description 

Write a job description and share this among your networks. Make sure you outline your expectations, requirements and responsibilities for the role. Include clear instructions for how to apply. Post your opportunity online, on your social platforms or third party websites depending on your budget. Linked In provides great resources for hiring candidates. You can also reach out to the freelancers and business owners listed on directory and career websites. 

At MLM Accountants We Know How to Help You 

At MLM Accountants we can help you understand the best solutions for the success of your business. All you need to do is get in contact with us at MLM Accountants. Call us today 0203 237 2927 for help and guidance.